if you don't get the reference, look it up, watch the movie and come back.
I have to be honest, I feel so strongly about Heinz ketchup and Gatorade over the generic alternatives I almost feel as if you are stealing this from me. However, the other brand I'm fiercely loyal to is New Balance sneakers, not that there really is a generic sneaker alternative.
Those two brands have the formula. I can't even look at Powerades and my biggest pet peeve is when restaurants fill up Heinz bottles with some other brand of ketchup. Like I can't tell. I'm pretty loyal to Cons but currently my basic white sneakers are Adidas, my brown sneakers I'm still rocking Cons though.